The Effect of Smell on Taste

Think about the best food ever – perhaps a really good piece of chocolate cake – and remember what it tastes like and what it smells like. And then imagine what it would be like not to be able to smell it. Would it taste as good? Like the sense …

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The Effect of Colour on Taste and Appetite

The colour of food is important – if an apple or a strawberry is red, it’s likely to be ripe, sweet and good to eat, and if a piece of meat has a blue or green tinge, it’s likely to have gone off. Colour and Appetite Sometimes just seeing a …

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The Effect of Colour on Memory

People seem to remember many things by their colour – a red bus, their blue car, a friend’s house with a yellow door. An image in colour seems more vivid and easier to remember, but does colour actually change how people remember things? Experiments show that colour seems to help …

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The Effect of Music on Learning

Many students listen to music while they are studying, and say that it helps them learn. Many parents and teachers say that music is just distracting, and that students are better studying in silence. Who is right? The Mozart Effect In a study published in a scientific journal called Nature …

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Do Memory Techniques Work?

Sometimes it seems that there are so many things to remember, especially when it’s coming close to exams, and it would be great to have something that helps. What memory techniques are there and do they really work? Make Connections Connect the information to be remembered with something you already …

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Music and Heart Rate

Many people find music helps them relax, whereas other people listen to music because it makes them excited, helps them run or exercise, or inspires them to write or paint. This experiment looks to see whether music actually does have an effect on the human body, including the heart rate. …

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